George Burford is a graduate of West Chester University of Pennsylvania. He has a Masters degree in Athletic Administration and over 30 years of experience teaching and coaching students from elementary school to the college level. He is also a CFE Certified Financial Educator® Instructor, and College Planning Consultant for the 501(c)(3) non-profit organization, The Heartland Institute of Financial Education, headquartered in Aurora, Colorado. Through his involvement in coaching high school and college athletics programs, George recognizes the value in students and parents taking strategic steps to maximize chances for acceptance into the college of their choice and “mitigate” the high cost of college.