The consultants, and founders, of Conceptual Learning Associates are also classroom teachers with a combined 35+ years of experience, and contributing writers of a national mathematics curriculum. The focus of their work is helping parents and teachers better understand the math their children are learning. Thinking Math Differently, their newly published series of math guides for Kindergarten through grade 5, are designed to “demystify” today’s learning standards, helping parents truly understand how today’s math should be experienced by children.